A PostClick AI product · When they’re not ready yet
Every paid click deserves a Shortlist.
Shortlist reads why each visitor clicked, engages them with what they came for, and turns that engagement into a Shortlist: a decision they build, keep and bring others into. You measure it in one number.
A considered purchase outlives the click.
Ad accounts optimise the click. Landing pages optimise the visit. The decision itself is rarely kept, so its value often leaves with the visitor.
It takes more than one visit
Buyers read, leave, think and come back when they are ready. Without a reason to return, you pay for the same person twice.
It involves more than one person
Someone else always has a say before anyone commits.
The answers live somewhere else
To compare, visitors open other tabs. When a page cannot answer and remember, what they liked on yours is lost.
Intent in. Engagement out. Decisions kept.
Shortlist sits between your ads and your landing page. It reads why each visitor clicked, engages them with what they came for, and keeps what they engage with.
Intent
Reads why they clicked
- The search behind the click
- The campaign and the ad
- The page they landed on
Engagement
Responds with what they came for
- Answers in your brand’s voice
- Comparisons and estimates
- Only when the visitor asks
Shortlist
Keeps what they engaged with
- Saved by choice
- Shared with others
- Acted on with context
One object. The buyer’s decision, kept on your page.
The Shortlist is the one thing the buyer builds while they research. Everything in it exists to add to it, share it or act on it.
Answers, comparisons and estimates become cards the buyer can keep.
The buyer chooses to save their Shortlist. That choice is the metric.
The people they decide with open the same Shortlist.
The next step reaches you with the Shortlist attached.
Five moves. One Shortlist.
The buyer makes five moves on your page. Each one adds to the same Shortlist.
- 01
Arrive
A first card that matches why they clicked.
- 02
Collect
Keep the answer they came for, right where they read it.
- 03
Keep
Save the Shortlist, by choice.
The one metric - 04
Share
“My Shortlist” becomes “Our Shortlist”.
- 05
Act
Book with the Shortlist attached.
It travels where the buyer takes it.
We never follow visitors around. The Shortlist goes only where they choose to take it.
Kept on the page
One tap saves what they liked, right where they are. Your page stays exactly as you built it.
Taken with them
A saved link, or a message they asked to receive. Their Shortlist, their channel, their choice.
Opened again
They return to their own Shortlist and pick up where they left off. When they enquire, it comes with them.
Saved shortlists per 100 paid clicks.
Each save is engagement plus permission to follow up, and it leads straight to the outcome: bookings with the Shortlist attached.
It needs real engagement
A save happens only after the buyer kept something they found useful.
It carries permission
The buyer chose to keep it, so following up is welcome.
It is measured against you
Compared with your own baseline and a holdout. Clicks, time on page and scroll depth alone do not count.
What every paid click can leave behind.
More engagement comes first. Everything else follows from a saved Shortlist.
The loop every paid click can start.
Seven moments, one Shortlist. Every turn of the loop adds to it.
A Shortlist belongs to the person who keeps it. Wherever they open it, and whoever they share it with, it is the same decision.
Most tools improve the visit. Shortlist keeps the decision.
| What happens after the click | Lead form | Chat and AI | Page personalisation | Retargeting | Sales rooms | Shortlist |
|---|---|---|---|---|---|---|
| Reads the intent behind the click | ||||||
| Engages before asking for anything | ||||||
| Keeps what the buyer engaged with | ||||||
| Brings in the people they decide with | ||||||
| Brings the buyer back without a new click | ||||||
| Sends engagement back to ad platforms |
Every Shortlist tells you what is really being considered.
Built from your own paid traffic, and kept for you alone.
- KWhat gets keptWhich options, for which searches, make it onto Shortlists.
- RWhat brings them backHow long people take to decide, and what they return for.
- CWhat they compareWhich options are weighed together, so you know the real choice.
Most-kept this week
One keyword cluster · illustrationEarned, not taken.
Recognition grows only as the buyer gives it
A Shortlist knows what the buyer chose to keep, and nothing more.
Your facts, your voice
Every card comes from your own content and data, in your brand’s tone.
Small on your page
Your landing page stays as it is. Nothing opens on page load.
Your buyers stay yours
Each brand’s Shortlists are its own, and are never shared with anyone else.
Built for purchases people think about before they commit.
One engagement layer. Three moments.
Frequently asked questions
What is Shortlist?
Shortlist is a PostClick AI product for visitors who are not ready to decide on their first visit. It lets them save what they liked on your landing page, share it with the people they decide with, and come back to it.
What is a saved shortlist?
A saved shortlist is a set of answers, options and estimates a visitor chose to keep. Each save is engagement plus permission to follow up.
Does Shortlist track visitors across devices?
No. The Shortlist travels only where the visitor takes it, such as a saved link or a message they asked to receive. A visitor is known only when they choose to share details.
How is Shortlist measured?
By saved shortlists per 100 paid clicks, compared with your own baseline and a holdout.
How do you bring website visitors back without retargeting?
Give them a reason and a way to return by choice. With Shortlist, visitors save what they liked and take it with them through a saved link or a message they asked for, so they come back to their own decision instead of through another paid click.
Who is Shortlist for?
Brands with considered purchases that take more than one visit or more than one person, such as automobiles, real estate, premium electronics, B2B technology, higher education, travel and high-ticket services.
In private beta with select partners. Now inviting our first.
We work closely with a small group of brands, one paid campaign each, measured on one number. Early partners shape what we build next.
- 1One paid campaignLive without redesigning your page.
- 2One numberSaved shortlists per 100 paid clicks, against your own baseline.
- 3A direct lineTo the team building it.