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A PostClick AI product · When they have a question

Your page answers the question your visitor is thinking, right where they’re reading.

And sales gets the lead knowing why they came. Questions about cost, fit, features or how you compare get a clear answer from your own content, without leaving the page.

Request an invite →See what it moves

Private betaNever a pop-upAnswers only from your content

The question they’re thinkingBeside the section they’re reading

A short answer, from your contentSourced, approved, one tap away. The lead carries it.

Their searchThis sectionWhat they asked

Context-captured leadsper 100 paid clicks: the north star

Engagement firstengaged sessions and engaged time

Cost · fit · comparethe questions that stall a decision

Never a pop-upthe visitor chooses to open it

The gap

Every visitor brings a question. Few pages answer it in the moment.

The question goes unanswered

Their search says what they want to know. The page answers a general question, so many leave.

The doubt is invisible

Hesitation shows on the page before a bounce, but the page rarely responds, and the reason is rarely recorded.

The lead arrives blind

A form reaches sales with a name and a number. Why they came, and what worried them, is gone.

The intent and engagement layer

Intent in. Answers out. Leads with context.

Context Cursor sits lightly on your page. It reads why each visitor clicked, answers the question they’re thinking, and carries the why to sales.

Paid clickSearch, social, display

Layer 1

Intent

Reads why they clicked

The search behind the click
The campaign and the ad
The section being read

Layer 2

Engagement

Answers where they read

Cost, fit, features, comparisons
Doubts caught before the bounce
Only when the visitor taps

The result

Lead with context

Carries the why to sales

Keyword and intent stage
What they asked
What they doubted

Signal backAd platforms and CRM learn

↺Every answered question adds to your question graph, so the next visitor gets a better one.

Our promises

Four moments that turn a paid click into a conversation.

Each one is tied to the number it moves.

The visit

Answer the question they’re thinking, where they’re reading.

Whether it’s about cost, fit, features or how you compare, the visitor gets a clear answer from your own content without leaving the page.

Moves Engaged sessionsEngaged time

The hesitation

Catch the doubt before the bounce.

When a visitor hesitates, the doubt gets an answer, and you learn which doubts cost you visitors, for which searches, on which part of the page.

Moves Engaged timeEngaged sessions

The lead

Sales gets the lead knowing why they came.

Every lead arrives with what was searched, how ready they were and what they engaged with. Your team starts where the visitor left off.

Moves Context-captured leads

The call

Calls that start on the caller’s question.

When the next step is a call, Context Cursor hands over to Context Caller: whoever answers already knows what the caller searched and asked.

Moves Context-captured calls

How it works

Five moves. One lead that knows why.

What the visitor experiences on your page, from the click to the hand-over.

01
Arrive
The page they were promised, with nothing in the way.
02
Read
The cursor finds the section they’re reading.
03
Ask
One tap on the question they’re already thinking.
04
Reassure
A doubt gets an answer before it becomes a bounce.
05
Hand over
The lead reaches sales with its why attached.
The north star

What we measure

One outcome. Two signals. Nothing we can’t prove.

We hold ourselves to engagement first, because an engaged visitor is the one who becomes a lead worth having.

North star

Context-captured leads per 100 paid clicks

A lead that arrives knowing why it came. Each one carries:

The keyword they searchedTheir intent stageWhat they engaged with

Leading signal 1

Engaged paid sessions (%)

The share of paid sessions where the visitor interacted with Context Cursor.

Leading signal 2

Engaged time on page

Time spent on the page in paid sessions, compared with a holdout.

Proven against a holdout

Paid visits with Context CursorPaid visits without it

What we don’t promise. Quality Score, CPC, ROAS and order value are not part of our pitch. If they improve, it’s a side effect, never a promise.

What sales receives

Questions it covers. The brief it hands over.

The questions that stall a decision get answered on the page. Whatever the visitor asked and doubted travels with the lead.

Pricing

What it would cost for their case, and what changes the price.

Fit and features

Whether it does what they need, in plain words.

Comparisons

How you differ, from content you approve.

Doubts

The hesitation behind a bounce, answered inline.

New lead · with context

CRM

SearchedThe keyword from their click

Intent stageDecision

Sections readPricing, Features

ConsentContact about this request

Asked: What would this cost for me? · Does it do what I need?

Doubt shown: Are there costs not shown here? (answered, kept reading)

The Context Cursor loop

Every visit makes the next answer better.

Seven moments, one paid visit. Every turn adds to your question graph.

Why it compounds

Your question graph. Built from your paid traffic, kept for you alone.

Every visit adds to a map of what people ask, for each search and each part of your page, and what that led to.

1
Better questions every weekThe cursor learns which question to show, for which search, on which section.
2
Your objection mapThe doubts that cost you visitors, ranked, so content and sales can answer them.
3
Private by designEach client’s graph is their own. It is never pooled or shared.

Other tools change the page or wait for a chat. We answer in place and pass on the why.

What happens after the click	Page personalisation	Chat tools	Call tracking	Analytics	Context Cursor
Engages the paid visitor on their own question
Responds to hesitation before the bounce
Lead arrives with its why
Builds a question graph you own
Measured on engagement against a holdout
Keeps your existing page as it is

Built for itPartlyNot built for it

B2B technologyFinancial servicesHigher educationHealthcareAutomobilesReal estateTravel

Built to be trusted

Safe for your ads, your page and your visitors.

No pop-ups or interstitialsNothing blocks your content. The visitor chooses to open an answer.

Your page stays yoursWe don’t rewrite or redirect it. Close always closes; Back always works.

Answers you approveOnly from your own content, with the source shown. No invented claims.

Light on the pageLoads after your page, so it does not slow it down.

Anonymous until they chooseWe know the search and the page, not the person, until they share their details with consent.

Your data stays separateEach client’s data and question graph are kept apart, always.

Also from PostClick AI

One engagement layer. Three moments.

ShortlistWhen they’re not ready yet · Keep what you liked. Come back when you’re ready.

→

Context CallerWhen they want to talk · Calls that start on the caller’s question.

→

Guides

Learn more

How to improve landing page experience in Google Ads3 min read →How to get better quality leads from Google Ads3 min read →Why visitors from paid ads leave without converting3 min read →

Questions

Frequently asked questions

What is Context Cursor?

Context Cursor is a PostClick AI product that answers the question your paid visitor is thinking, right where they are reading, using your own approved content. Sales then gets the lead knowing why they came.

What questions can Context Cursor answer?

Questions that stall a decision: what it would cost, whether it fits, which features it has, and how it compares. It also answers common doubts before a visitor leaves.

Is Context Cursor a chatbot or a pop-up?

Neither. It offers one relevant question at a time beside the section being read, and nothing opens unless the visitor taps. It does not block content or pretend to be a person.

What is a context-captured lead?

A lead that arrives with the keyword the visitor searched, their intent stage and what they engaged with on the page. It is the north star metric for Context Cursor, per 100 paid clicks.

How do I get better quality leads from Google Ads?

Capture the context behind each lead, such as the search, intent stage and questions asked, score leads on intent rather than volume, and send qualified outcomes back to Google Ads. Context Cursor captures that context on the landing page.

How do I reduce bounce rate on a landing page?

Answer the question the visitor’s search implies beside the section they are reading, and address common doubts inline before they leave. Measure engaged sessions and engaged time against a holdout.

What is a question graph?

A private record of what your paid visitors ask, by keyword and by part of the page, and what each question led to. It belongs to you and is never pooled with other clients.

Private beta · invite only

In private beta. Request an invite.

Context Cursor is in private beta with a small group of select partners. We set it up with you on one paid landing page, run it against a holdout and share the results openly.

1
Set-up on your pageDone with you, using your approved content.
2
A clean holdout testAnd a results readout you can share.
3
Your own question graphPlus your objection map, every week.
4
Early-partner termsAnd a direct say in the roadmap.