How context is captured
From a paid click to the reason behind it.
Every paid click carries more than 42 signals. Joined with what your brand knows about each campaign, they become an intent profile: why this person clicked, and what would help them right now. It all happens before they scroll.
Signals plus context. Intent in the moment.
Five steps turn an anonymous click into a response that fits. The visitor sees only the last one.
Seven families of signals. More than 42 in all.
Most of what we need is already in the click and on the page. We read it in groups, never one signal on its own.
Search and keyword
What they searched, and how closely it matched your ad.
Campaign and ad
Which campaign, ad and offer they responded to.
Placement and network
Where the ad was seen: search, social, video or display.
Device and setting
Phone or desktop, and the setting they browse in.
Place and time
Broad location and time of day, never an exact address.
Visit history
First visit or a return, on this brand only.
On-page behaviour
Sections read, pauses, scroll-backs and what they tapped.
Signals per click
Read together, in the moment. No personal data needed.
Your campaign knowledge turns signals into meaning.
A keyword alone says little. Joined with what you know about that campaign, it says a lot. We capture your context once and keep it current.
Offer and pricing
Audience and journey
Objections and trust
Voice and rules
Sales and routing
The richer the context, the sharper the profile
Most programmes start at level 3Even a thin start works: the profile simply acts more cautiously until the context grows.
Every profile places the visitor in a stage of the decision.
The stage decides what kind of help is useful. A researcher needs to learn; a decider needs a next step.
Research
Learning about the problem or the category.
- Learning
- Exploring
- Defining the problem
Consideration
Weighing options, prices, features and trust.
- Comparing
- Price checking
- Feature matching
- Trust checking
Decision
Ready to book, buy, apply or talk.
- Ready to enquire
- Ready to book
- Ready to call
?When the signals are unclear, the profile says so, and the visitor is simply asked what they need.
We act only as confidently as the signals allow.
Every profile carries a confidence level. It decides how direct the response is, so a guess is never presented as certainty.
Every visit makes the next profile sharper.
What visitors asked, kept and chose flows back into your brand’s own learning, and a sharper signal goes back to your ad platforms.
Context, not surveillance.
One intent profile. Three products.
Frequently asked questions
What is an intent profile?
An intent profile is a short description of why a visitor clicked and what would help them now: their stage in the decision, what they are looking for, urgency and the best next step, with a confidence level.
What signals does PostClick AI use?
More than 42 signals in seven families: search and keyword, campaign and ad, placement and network, device and setting, place and time, visit history and on-page behaviour.
Does PostClick AI use personal data?
No personal data is needed to build an intent profile. A visitor is known only when they choose to share details, with consent, and nothing personal is kept in cookies.
What is buyer intent data?
Information that shows how likely someone is to buy and what they want. It can be third-party (research seen elsewhere), first-party (behaviour on your own properties) or post-click (the signals in a paid click and on the landing page), which is the most immediate.
How do I improve landing page experience in Google Ads?
Match the page to the search behind each click, answer the visitor’s real question clearly, keep it fast and easy on mobile, and avoid anything that blocks or misleads. Then measure engagement against a holdout.
What is campaign context?
What your brand knows about each campaign: offers and pricing, audiences and journey, objections and trust, voice and rules, and sales routing. It turns raw signals into meaning.
What happens when intent is unclear?
The profile carries a confidence level. When confidence is low, the visitor is simply offered a few broad questions instead of a guess.
Put your paid traffic’s intent to work.
We’re inviting a small group of partners to run PostClick AI on one paid page, against a holdout.
- 1Share your campaign contextWe help you capture it in days, not months.
- 2Go live on one pageYour page stays exactly as it is.
- 3See what visitors really wantStages, questions and doubts, every week.