Guides
Guides for paid traffic that engages and converts.
Practical, answer-first guides on Google Ads landing page experience, AI for conversion rate, lead quality, pay-per-call and buyer intent data.
Landing page experience is Google Ads’ estimate of how relevant and useful your page will be to people who click your ad. You improve it by matching the page to the search behind…
3 min read →How AI can improve Google Ads conversion rate, after the clickMost AI in Google Ads works before the click, on bids, audiences and creative. Post-click AI works on the visit: it reads the signals in each paid click, builds an intent profile…
3 min read →Why visitors from paid ads leave without convertingVisitors from paid ads usually leave for one of four reasons: they are not ready to decide yet, they have a question the page does not answer, they have a doubt nobody addresses,…
3 min read →How to get better quality leads from Google AdsTo get better quality leads from Google Ads, capture the context behind each lead (what they searched, their intent stage and what they asked), use it to qualify and prioritise,…
3 min read →Pay-per-call: how to improve inbound call quality with contextInbound call quality improves when the call starts where the visit left off. Connect the paid visit to the call, give the agent a short brief before hello (what was searched, the…
3 min read →What is buyer intent data?Buyer intent data is information that shows how likely someone is to buy and what they are looking for. It comes in three kinds: third-party intent (research seen across other…
3 min read →In private beta. Request an invite.
We work with a small group of partners on one paid page each, measured against a holdout.
- 1Start with one paid pageThe product that fits your moment.
- 2Run it against a holdoutA fair comparison from day one.
- 3Review the numbers togetherEngagement first, then outcomes.