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A PostClick AI product · When they want to talk

Calls that start on the caller’s question.

When the next step is a call, whoever answers already knows what the caller searched, how ready they are and what they asked on the page, before saying hello. Built for call-led and pay-per-call teams.

Request an invite →See a briefed call
Private betaCaller notice before connectingBrief holds only what they gave
Incoming call · before hello
Caller from your paid page
Briefed
Whisper · 10 seconds
Searched for your offer. Asked what it would cost for their case. Unsure about costs not shown.
SearchedThe keyword from their click
Intent stageDecision
Asked on the pageWhat would this cost me?
DoubtCosts not shown
Suggested opening: “You were looking at the cost for your case. Let’s start there.”
Context-captured callsper 100 paid clicks: the one number
Before hellothe agent knows the question
Call or callbackthe visitor chooses
Pay-per-call readyfor buyers and publishers alike
The moment

When they want to talk, most calls start from zero.

01

Every call starts from zero

The caller has already read, compared and decided to call. The agent knows none of it.

02

Callers repeat themselves

The first minutes go on questions the page already heard. Patience runs out before the real conversation starts.

03

Calls and clicks don’t meet

You know which ad brought the call, but not what the caller wanted to ask.

The intent and engagement layer

Intent in. Question heard. Call briefed.

Context Caller connects the paid visit to the phone call, so the conversation starts where the visit left off.

Paid clickSearch, social, display
Layer 1

Intent

Reads why they clicked

  • The search behind the click
  • The campaign and the ad
  • The page they landed on
Layer 2

Engagement

Hears the question first

  • What they asked on the page
  • What they doubted
  • When they chose to call
The result

Call with context

Briefed before hello

  • A short spoken whisper
  • An on-screen brief
  • A suggested opening
Signal backCall outcomes return
↺Every call outcome flows back, so the next brief is sharper and the next paid click is better.
A briefed call

From question to hello, in one journey.

Call journey: question on the page, tap to call, brief prepared, whisper to agent, hello on their question, outcome back ?Questionasked on the page ☎Call or callbackthe visitor chooses ▤Brief preparedsearch, stage, questions ◉Whisperto the agent, first HelloOn their questioncontext-captured call ↺Outcome backbriefs get sharper All of this happens before the agent says hello
How it works

Five moves. One call that starts well.

  1. 01

    Arrive

    The page they were promised, with their question in mind.

  2. 02

    Ask

    They ask on the page, and get a first answer.

  3. 03

    Choose

    Call now, or a callback at a time they pick.

  4. 04

    Brief

    The agent gets the why before the call connects.

  5. 05

    Start

    The call opens on their question, not from zero.

    The one metric
The difference

The first thirty seconds, before and after.

Same caller, same agent, same ad. One call starts from zero; the other starts on the question.

Without contextStarts from zero
Thanks for calling. How can I help you today? I was just on your page looking at prices… Sure. Which product were you looking at? The one from the ad. I wanted to know what it would cost for me. Let me pull that up. Can I take some details first? The real question arrives after the small talk.
With Context CallerStarts on the question
Hi! I see you were looking at what this would cost for your case. Shall we start there? Yes, exactly. And whether there are extra costs. Good question. Here is what is included, and the one extra that might apply to you. The conversation starts where the visit left off.
The one number

Context-captured calls per 100 paid clicks.

A call that connects with its why attached: what was searched, the intent stage and what the visitor asked on the page. Engaged sessions and engaged time come first; calls with context follow.

calls with a briefpaid clicks× 100

It needs real engagement

A brief exists only when the visitor asked or read something first.

It starts better calls

Agents skip the warm-up and open on the caller’s own question.

It is measured against you

Compared with a holdout of paid traffic that calls without a brief.

The Context Caller loop

Every call teaches the next brief.

One briefed call: Spark, Ask, Choose, Brief, Hello, Outcome, LearnOne briefed callevery outcome sharpens the nextSparkintent arrives with the clickAska question on the pageChoosecall now or a callbackBriefprepared before helloHelloon the caller’s questioncontext-captured callsOutcomewhat the call led toLearnwhy people call, per search
What you learn

Why people call, for every keyword.

Built from your own paid traffic and calls, kept for you alone.

  • W
    Why people callThe questions that lead to calls, for each keyword and campaign.
  • S
    What starts good callsWhich questions and doubts come before the calls that go well.
  • ↑
    Better briefs every weekEach call shows which context helps agents most.
Where it fits

Built for teams where the call is the conversion.

What happens after the clickCall trackingIVR menusChat toolsLead formsContext Caller
Knows which ad and search brought the call
Knows what the caller asked on the page
Briefs the agent before hello
Lets the visitor choose call or callback
Learns why people call, per keyword
Measured against a holdout
Built for itPartlyNot built for it
Pay-per-callInsuranceHome servicesHealthcareFinancial servicesLegal servicesAutomotive servicesTravel
Trust

Safe for your callers and your brand.

Told before connectingCallers hear any call or recording notice before the call connects.
Only what they gaveThe brief holds only what the visitor searched, read or asked.
Your data stays yoursEach brand’s calls and briefs are kept apart. Never pooled, never shared.
Also from PostClick AI

One engagement layer. Three moments.

ShortlistWhen they’re not ready yet · Keep what you liked. Come back when you’re ready.
→
Context CursorWhen they have a question · Answer the question they’re thinking, where they’re reading.
→
Guides

Learn more

Pay-per-call: how to improve inbound call quality with context3 min read →How to get better quality leads from Google Ads3 min read →How AI can improve Google Ads conversion rate, after the click3 min read →
Questions

Frequently asked questions

What is Context Caller?

Context Caller is a PostClick AI product for call-led teams. When a visitor chooses to call or request a callback, the agent receives a short brief before saying hello.

What does the agent see before hello?

A short spoken whisper and an on-screen brief: what the caller searched, their intent stage, what they asked on the page and any doubt they showed, plus a suggested opening.

Does Context Caller work for pay-per-call?

Yes. It is built for pay-per-call buyers and publishers, call centres, advisors and brokers where the call is the conversion.

Are callers told about the call?

Yes. Callers hear any call or recording notice before the call connects, and the brief holds only what the visitor searched, read or asked.

What is pay-per-call, and how do I improve call quality?

Pay-per-call is a model where buyers pay for qualified inbound calls instead of clicks. Call quality improves when the call starts where the visit left off: connect the visit to the call and brief the agent before hello.

How is Context Caller measured?

By context-captured calls per 100 paid clicks, compared with a holdout of calls that connect without a brief.

Private beta · invite only

Briefed calls, live with our first partners.

Context Caller is in private beta with a small group of call-led and pay-per-call teams. We set it up on one paid page and one call line, run it against a holdout and review the calls together.

  1. 1
    One page, one lineSet up with your call team.
  2. 2
    A holdout of callsSome calls connect without a brief, for a fair comparison.
  3. 3
    Review togetherCalls with context, and what agents found useful.
  4. 4
    Early-partner termsAnd a direct say in the roadmap.
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